Market & Competitor Research
Turn public brand activity into research material
Find competing products in Google and read announcements from public Twitter accounts. Collect the sources for your next market comparison or competitor brief.
- Competitor research
- Product announcements
- Regional comparisons
- 09/25GoogleNorthstar introduces lightweight wireless headphones
- 09/24TwitterBrand account announces preorder dates
- 09/23GoogleA new brand appears in a category comparison
Use cases
Research the category, not just the brands you know.
Find who appears in search
Search category and comparison terms in your target markets. Discover product pages, specialist retailers, and review sites that a fixed competitor list would miss.
Read what brands announce
Read the public timelines of selected company accounts for launches, availability updates, and campaign posts. Keep post text and engagement alongside the source.
Build a brief others can verify
Attach the original URL to each finding and retain publication dates where available. Separate what a brand announced from what a review or report says about it.
WORKED EXAMPLE
Prepare a competitor brief before entering a new market
A team planning a headphone launch wants to understand which brands are visible, what they are announcing, and how reviewers describe the category. Begin with local category searches, then select the public company accounts that matter to the comparison.
Organize the collected material by the question it answers. A product announcement, a public post, and a review can describe the same launch from different angles. Keeping them together gives the team a more useful brief than a flat list of links.
| Research question | Material to collect | Brief section |
|---|---|---|
| Who is visible locally? | Regional category searches | Brands, retailers, and review sites |
| What has been announced? | Selected public account timelines | Launches and availability updates |
| How are products compared? | Searches for reviews and alternatives | Features and comparison themes |
Bring the findings into your own document or research tool with a source link for each entry. Keep publication dates, when available, separate from the date you collected the material.
- SEARCH + TWITTER
Collect public sources
- Product announcement
- Company preorder post
- Independent review
- YOUR RESEARCH
Group by the event
- New headphone launch
- Announcement → Preorder
- Review after release
- YOUR DELIVERABLE
Build the brief
- What changed
- Dated source links
- Questions to investigate
How to build it
Turn a research question into a dataset.
- 01
Define the scope
Choose the queries, markets, and public accounts you want to study.
- 02
Collect observations
Collect search results and account posts with dates and source links for reference.
- 03
Analyze the findings
Bring the data into your research tools to compare brands, markets, and changes over time.
RESEARCH IN PRACTICE
Build a brief that supports the next discussion
Use a market question to shape the search
“Who competes with us?” is a starting point, but narrower questions produce a more useful collection plan. Compare a product category in a particular country, examine how a feature is described, or look for alternatives mentioned alongside a known brand.
Vary the queries while keeping the market context clear. Category terms help discover the landscape; brand-and-product terms help investigate a specific company. Record both so the team can distinguish broad market visibility from a search that already names the competitor.
Read announcements alongside independent coverage
A company timeline can establish what the brand chose to announce and when. Search results can lead you to product pages, specialist coverage, and comparisons that add another perspective. Link related items in the brief instead of counting them as unrelated developments.
For example, group an announcement about a new model with its preorder post and a later review. The resulting entry can describe the sequence, cite the sources, and identify unanswered questions for the product or marketing team to investigate.
Make each weekly edition build on the last
Keep a stable set of brands and category queries for the recurring part of your research. Add new accounts or search terms when the results reveal something worth following. This gives each edition a familiar scope while leaving room for discovery.
In your own reporting workflow, separate new announcements from previously collected links and revisited topics. A useful brief can end with a short list of developments, the evidence behind them, and questions for the next meeting—not just a larger pile of search results.
FAQ
Market & Competitor Research questions.
Can I compare the same query across countries and languages?
Yes. Compare search results across countries, cities, and languages to see which brands and sources appear in each market.
Can I use the results in my existing analysis tools?
Yes. Store the JSON directly or transform it into the format your notebook, warehouse, or reporting tool expects.
Can I follow competitor announcements?
Yes. Collect posts from the public company accounts you select to study product launches, announcements, and audience engagement.
Get started
Start with a brand or market.
Test a search or public timeline in its Playground, then connect the results to your research tools.